BOYS

Snips and snails and soft denim tales.

GIRLS

 Sugar and spice and clothes that feel nice.

Editor's Picks

NEW SEASON

Our latest & greatest. Styles we’re loving (and obsessing over!) right now.

Our Story

Blu & Blue is denim, redefined for kids. 

Our denim is ideal for babies and toddlers, tumbling about and exploring the world from the playground to your living room floor. Blu & Blue is like the limitless sky on a summer evening, blue like the pure and deep ocean, full of life and wonderment. A brilliant concept we have embraced and excited to share with you. We Invite you to discover, a new view of denim.

@bluandblue_newyork


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