Snips and snails and soft

denim tales.


Sugar and spice and clothes

that feel nice.

Editor's Picks


Our latest & greatest. Styles we’re loving (and obsessing over!) right now.

Our Story

Blu & Blue is denim, redefined for kids. 

Our denim is ideal for babies and toddlers, tumbling about and exploring the world from the playground to your living room floor. Blu & Blue is like the limitless sky on a summer evening, blue like the pure and deep ocean, full of life and wonderment. A brilliant concept we have embraced and excited to share with you. We Invite you to discover, a new view of denim.


©2018 Blu & Blue All Rights Reserved

Blu & Blue