Our Story

Blu & Blue is denim, redefined for kids.

Our denim is ideal for babies and toddlers, tumbling
about and exploring the world from the playground to
your living room floor. Blu & Blue is like the limitless
sky on a summer evening, blue like the pure and deep
ocean, full of life and wonderment. A brilliant concept
we have embraced and excited to share with you.
We Invite you to discover, a new view of denim.